Why the Web

The Internet is the fastest growing market in the world, the number of users has doubled in size each year for the past six years! Current estimates place the number of users at nearly 50,000,000 people, growing at 20% per month, with ten thousand new users every day.

An Internet presence provides maximum visibility to a very large customer base. This customer base has an average age range of 30- 35, annual income of between $40,000-$60,000, 70% male 30% female, mostly married, and nearly half have at least one child. This is an excellent target market for most any product or service.

Internet advertising is the most inexpensive form of advertising yet reaches the broadest range of customers! Unlike television advertisements, which only reach potential customers in the broadcast or cable area, or print advertisements, which only reach customers in the distribution area of the print media, web page advertising reaches millions of potential customers, internationally! Millions of Internet users can easily obtain information about your company and the goods and services it provides 24 hours a day, seven days a week, 365 days a year!

Internet advertisement can incorporate more than the traditional standard printed text and graphics. While text, and stunning graphics, can represent the main portion of your Internet presence, many advantages are possible. Along with traditional advertising methods, the Internet offers the advantages of an interactive medium - to involve the user. In fact, an entire multimedia environment can be utilized, including sound, video, and direct user feedback.

The user can request additional information, directly contact you, and even order a product or service with an automated form that is included as part of your Internet site. Sites can be personalized and easily changed to provide constant information updates.

Businesses are establishing a presence on the Internet's World Wide Web by the thousands, with more being added every day. John Patrick in IBM's Multimedia Today magazine has said, "Not being present on the World Wide Web will soon be equivalent to not having a fax machine. In the not-too-distant future, not doing business on the World Wide Web will be equivalent to not doing business at all."

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